CPG brands are not core to FB's revenue growth. In general, FB make most of their money from direct response advertising, rather than brand advertising. Additi

CPG brands are not core to FB's revenue growth. In general, FB make most of their money from direct response advertising, rather than brand advertising. Additionally, the CPG model of ad buying doesn't make a lot of sense for eithe Google or Facebook, I'm not sure that this boycott makes much difference from a revenue perspective. However, because Unilever are so huge, it probably does make a difference from a PR perspective, which is why we see lots of articles about this.