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$17 is the global average. If you live in a country like the US, you probably generate way more revenue per year, since you have more spending power (and thus a
by neilparikh 6y ago
$17 is the global average. If you live in a country like the US, you probably generate way more revenue per year, since you have more spending power (and thus are more valuable to advertise to).
I think the general problem is that those who can afford to pay for Facebook are those who are the most valuable to advertisers. So if you gave users the choice to pay or not, the users who draw the advertising revenue would pay, leaving the users who the advertisers don't really want to advertise to.
- adventured 6y agoFor reference it's approximately $143 per year for the US market, per user ($11.92 per month). ~220-230 million monthly active US users, $31.4 billion in sales (projected 2020 figure) for that market. That's of course not adjusting for hours of use for a given user, data contribution, and so on.
- jlbnjmn 6y agoDo you know the numbers for daily active users or weekly active users? And do those numbers include messenger? It would be fascinating to see some histograms of users and usage. Especially one that compares ad buyers, page managers, and personal only users.