You sure Apple has no role in making the things you are buying. They do design and build the phones, SDKs, Developer Tools etc that makes these apps even any go

You sure Apple has no role in making the things you are buying. They do design and build the phones, SDKs, Developer Tools etc that makes these apps even any good. I used to build apps for Blackberry and Palm devices and I can assure you that their contribution should not be understated.