> Also, your complaint about an ethical business model seems unfounded, especially in this instance. I have no concern about the VPN service itself since it's

> Also, your complaint about an ethical business model seems unfounded, especially in this instance. I have no concern about the VPN service itself since it's Mullvad which I like, but the devaluation of the branding (which I consider a long term problem). Look at stuff like Firefox Send and Pocket. The latter is proprietary (holy shit, how is that ethical?) and the former bugs you with in-page pop-ups to get an account when you try to change the settings that looks either very stupid or malicious (and they invested a lot of money). I thought it was a bug at first. They may sound like specific petty issues, but I consider them symptoms of a gigantic systemic problem. I am aware of Mozilla's financial struggle, but don't think this is a good way to solve it, or much of a viable one at all. I fear it will completely dilute the Firefox brand, lose core user's trust (what they have left, anyway) and result in barely any revenue. It may well result in the permanent ruin of the Firefox (the browser) project, especially since it appears to be 100% dependent on Mozilla because of its high entry barrier. I do see the idea behind the pivot I think, which is banking on the rising popularity of privacy, but honestly I don't think they even have much of a good reputation on that front. The wide public doesn't know ("Mozilla is like Google, right?") and the techies have been burned too often. Neither do they explain much in their surprisingly widely deployed phsyical ads (how much did that cost?).