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It's the sort of story I'd love to see more of on HN. Quite amusing and an insightful idea about PR for tech-companies.

• lawnchair_larry 16y ago
  PR has nothing to do with hacking. Just saying.
  • Mafana0 16y ago
    True. However, HN isn't just about hacking, it's about anything "good hackers would find interesting"[1]. [1]:http://ycombinator.com/newsguidelines.html http://ycombinator.com/newsguidelines.html
  • bartman 16y ago
    But with startups and business success.
  • pbhjpbhj 16y ago
    >PR has nothing to do with hacking. Just saying. Isn't PR "hacking" public perception?
    • vacri 16y ago
      We can expect more articles on cooking, which is just "hacking" food? Gardening, as it's "hacking" vegetation (literally, sometimes)? Mental illness treatment advances, because it's "hacking" the psyche?
      • pbhjpbhj 16y ago
        FWIW I've seen cooking and gardening articles here. Can't recall seeing things on mental illness but possibly stuff about drug regimens; sleep disorders have been handled several times.
  • alain94040 16y ago
    That story is a perfect example of how to hack PR for startups: do a few stunts like these, word will spread. That's hacking. Spending $1M on banner ads is not hacking.
  • rokhayakebe 16y ago
    "What would happen to overall customer satisfaction if instead of simply refunding his money, we sent an Ipad2 and added a funny note? Could that story go viral and create enough buzz that we could not get for less than $400,000 in marketing budget and countless meetings?" That sounds like hacking to me. But hey, I am no hacker, so....