I think there’s a huge population of people who prefer reading things that sound good rather than things that are true. So, if you have the ability to make a pr

I think there’s a huge population of people who prefer reading things that sound good rather than things that are true. So, if you have the ability to make a product sound good you might be able to provide more value to a company than a person who can write about the technical merits of the product. Engineers can see through the marketing BS but they’re not always the target customer. Also have you seen a job posting for an entry level software engineering position? You have to say you’re knowledgeable about everything on the application or you will get filtered out in the first round. Publishing blog posts is the easiest way to come across as knowledgeable about a new tech.