There is a great deal of evidence around algorithms exhibiting bias, which can harm consumers. Here's one example of facial recognition algorithms: https://nvlp

There is a great deal of evidence around algorithms exhibiting bias, which can harm consumers. Here's one example of facial recognition algorithms: https://nvlpubs.nist.gov/nistpubs/ir/2019/NIST.IR.8280.pdf https://nvlpubs.nist.gov/nistpubs/ir/2019/NIST.IR.8280.pdf Users may not consciously "empathize" with products, but they will be discouraged from using them when their experience using them is sub-optimal.