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Specifically about invitastic -- they never made any serious attempt to go after evite. Jackson Fish Market is more of a marketing/consulting company. They deve
by marketer 18y ago
Specifically about invitastic -- they never made any serious attempt to go after evite. Jackson Fish Market is more of a marketing/consulting company. They developed invitastic for a client to promote a product (which is an interesting business model).
- timr 18y agoTrue, but it's not that they don't want to take down evite -- they just realize the difficulty of the task, and prefer to take a few quick shots at the goal instead. Their subsidized development model is a really just a hedging strategy against the failure of any particular app. I think the important point is that they've built a great evite-replacement product that nobody is using. There's clearly something interesting going on here, and I wonder if it's a case of evite being good enough? Geeks may complain about evite, but there are enough good replacements out there that the general public could have switched already.