I believe they're suggesting - in line with the point about not charging $5-$10 - that you should not build lower value SaaS products for eg freelancers (with t

I believe they're suggesting - in line with the point about not charging $5-$10 - that you should not build lower value SaaS products for eg freelancers (with the author implying that customer group doesn't have much money to spend). And that you should instead target larger business customers that will pay more.