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Ask HN: Duckduckgo Is Advertising?
Saw a large billboard in Indiana advertising for DuckDuckGo search engine. Maybe somebody here can help me understand their business model and where the budget comes from?
- badRNG 6y agoAd revenue. Go do a DDG search. You'll notice off to the side there is an ad conspicuously tagged as such. Click that, and DDG makes a little bit of money. From what I understand, their ads are only related to the content of the current search.
- Nextgrid 6y agoSaw that as well in London. Don't mind it too much to be honest.
- mnoorani 6y agoFrom the source, how DuckDuckGo generates revenue: https://help.duckduckgo.com/company/advertising-and-affiliates/ https://help.duckduckgo.com/company/advertising-and-affiliat...
- s1t5 6y agoEven if they are advertising, I would question the profitability of buying billboard space in Indiana for a privacy focused search company.
- dmbqdmba 6y agoUnderserved market. Cheap billboard. Sounds like a cheap experiment and shot at wining customers.
- sebst 6y agoSeems as if billboard ads work good for DDG. The first one in 2011 was placed in San Francisco. https://www.wired.com/2011/01/duckduckgo-google-privacy/ https://www.wired.com/2011/01/duckduckgo-google-privacy/ I’m not sure what this tells about stereotypes of Pennsylvania, San Francisco, the tech industry and billboards... ;)
- ttonkytonk 6y agoThey're advertising (underwriting?) on NPR because I just heard it this morning.
- thesmileyone 6y agoDon't get fooled by DDG https://old.reddit.com/r/privacytoolsIO/comments/aqz4wz/the_history_of_duckduckgos_founder_is_disturbing/ https://old.reddit.com/r/privacytoolsIO/comments/aqz4wz/the_...
- mrlonglong 6y agoThe curse of MBAs strikes back!