> What they are paying him to do is bootstrap the spotify podcasting ecosystem. Similar to what Sirius paid Howard Stern to do for them, circa 2004 (for $500 m

> What they are paying him to do is bootstrap the spotify podcasting ecosystem. Similar to what Sirius paid Howard Stern to do for them, circa 2004 (for $500 million), for their personality / talk content. Sirius needed a major anchor.