3 ms·
> It's a reflection of how much the LTV of his audience is worth. That may not be it exactly either. What they are paying him to do is bootstrap the spotify po
by im3w1l 6y ago
> It's a reflection of how much the LTV of his audience is worth.
That may not be it exactly either. What they are paying him to do is bootstrap the spotify podcasting ecosystem. Spotify hopes the publicity will bring in people who don't listen to Joe Rogan as well.
- KirinDave 6y agoIt's not like Rogan is inaccessible right now. He appeals to a different age group, but a similar political demographic.
- TheHypnotist 6y agoAnyone with an iPhone can listen to him easily. I suspect Android was similar.
- adventured 6y ago> What they are paying him to do is bootstrap the spotify podcasting ecosystem. Similar to what Sirius paid Howard Stern to do for them, circa 2004 (for $500 million), for their personality / talk content. Sirius needed a major anchor.