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He's just another Howard Stern, Rush Limbaugh etc. We've had personality talk show hosts for decades and will continue to have them in the decades to come. The
by threeseed 6y ago
He's just another Howard Stern, Rush Limbaugh etc. We've had personality talk show hosts for decades and will continue to have them in the decades to come. The media landscape is not fundamentally changing.
And how much Spotify paid him is not a reflection of his mainstream popularity. It's a reflection of how much the LTV of his audience is worth. Two very different things.
- im3w1l 6y ago> It's a reflection of how much the LTV of his audience is worth. That may not be it exactly either. What they are paying him to do is bootstrap the spotify podcasting ecosystem. Spotify hopes the publicity will bring in people who don't listen to Joe Rogan as well.
- KirinDave 6y agoIt's not like Rogan is inaccessible right now. He appeals to a different age group, but a similar political demographic.
- TheHypnotist 6y agoAnyone with an iPhone can listen to him easily. I suspect Android was similar.
- adventured 6y ago> What they are paying him to do is bootstrap the spotify podcasting ecosystem. Similar to what Sirius paid Howard Stern to do for them, circa 2004 (for $500 million), for their personality / talk content. Sirius needed a major anchor.
- nipponese 6y agoIt's pretty unfair to compare him to Limbaugh, Rogan's brand is not based on being an ideologue. Certainly he has an opinion, but he frequency brings on guests with diametrically opposing views and is quite courteous and introspective towards them.