23 ms·

Product Marketing for Engineers

688 points by rofws 6y ago

rapiz 6y ago
Why link to your fork, which is only behind the upstream?
- shpongled 6y ago
  Marketing, obviously!
  - deleted 6y ago
    [deleted]
- rofws 6y ago
  Sorry, oversight on my part. I didn't know this wasn't the original. Here's the link to the original source : https://github.com/LisaDziuba/Marketing-for-Engineers https://github.com/LisaDziuba/Marketing-for-Engineers
lioeters 6y ago
Original source: https://github.com/LisaDziuba/Marketing-for-Engineers https://github.com/LisaDziuba/Marketing-for-Engineers --- For what it's worth, one of the best articles in the list, for me, was patio11's: Business of SaaS - https://stripe.com/au/atlas/guides/business-of-saas https://stripe.com/au/atlas/guides/business-of-saas
- jeremyw 6y ago
  Moderators: please update this post's URL to Lisa Dziuba's copy; most up to date, and of course, proper credit!
  - dang 6y ago
    Ok, changed from https://github.com/michael-andreuzza/Marketing-for-Engineers https://github.com/michael-andreuzza/Marketing-for-Engineers.
    - philshem 6y ago
      I would petition to add “Software” in front of “Engineers” in the title, and perhaps adding “Product” in front of “Marketing”. I’m supporting a mechanical engineer get his remote services business going, and as far as I can tell this resource is _not_ of interest.
      - ghaff 6y ago
        Curious why not. It does seem to be oriented towards things that can be sold to an audience that can be reached through email campaigns, social media, Medium (uggh), etc. The emphasis would almost certainly be different if you have a much narrower industrial focus where F2F interactions/sales may be relatively more important. I will say that the list of resources seems to be oriented towards tactics more than thinking about what your strategy around the product is.
      - dang 6y ago
        I've done half. I think on HN the word 'engineer' probably carries a halo of 'software' around it. Not saying that's right, just that it's probably the culture. Also, there must be some things in there that aren't software-specific.
- acwan93 6y ago
  Out of all the articles, Stripe Atlas ended up being the best for me as well. It's good to know the struggles of pricing a SaaS offering aren't unique to my business.
johnnyfived 6y ago
I feel like I must not be good at marketing because I find the emojis to be a massive turn-off / distraction from the content
- philtar 6y ago
  I think that speaks more about your capacity to focus than your marketing ability.
petargyurov 6y ago
Looks useful as I'm just getting into that sort of stuff for my business [0] I experimented with two ad campaigns, on Facebook and on Reddit, both the cheapest options. Had some weird results from the FB one: most of the "reached" users were concentrated in Eastern Europe, even though my locations were set to the US, Canada and Europe. All in all, it didn't yield many clicks but for ~£10 I wasn't expecting much. Reddit's ads are more expensive, and I was dissapointed to find that you can't target just any subreddit. They have a list of "ad-approved" ones that you can pick from. Campaign is still running but it already looks like it's reached more people. Not sure if it's resulting in more clicks though. [0] Shameless plug: https://makely.me https://makely.me
- guptaneil 6y ago
  Makely looks nice! Thanks for sharing. I sent the link along to someone who was considering starting a 3D design business :) I haven't signed up myself, but how are you planning on solving the chicken/egg marketplace problem?
  - petargyurov 6y ago
    I'm glad you like it and thanks for spreading the word! > how are you planning on solving the chicken/egg marketplace problem The plan at the moment is to advertise whilst it's still in deveopment and get a healthy user base of mostly creators. It will take time; I don't expect it to blow up overnight. I have worries when it comes to attracting enough "clients" because that's significantly harder to advertise to. To start off with, the demographic we'll be targeting will be general gaming and board game enthusiasts, as well as some of the "creative" communities that exist on the web.
- juped 6y ago
  This seems like it could be a useful offering but "Makely" sounds like a parody of a tech business name; have you considered rebranding?
  - petargyurov 6y ago
harryf 6y ago
I’ve often found engineers really struggle to jump over their own shadows when it comes to marketing. Things like... - “Marketing is evil!” ... perhaps but it’s also a necessary evil if you want anyone using your product - “Build it and they will come” ... except they won’t unless you tell people - “I hate spam/push messages/ads therefor everyone else must do to” ... but engineers tend to be the grumpiest about this stuff. Drip marketing to get users to engage progressively with your app, for example, can be valuable to users that even forgot they installed your app in the first place, because something distracted them right after - “We have all these features / options so let’s so let’s just show them all to the user and let them figure it out” ... paradox of choice etc And many more. You could _almost_ argue that some jobs, like PM, UX researcher, designer, digital marketeer largely exist because of the narrow mindedness of engineers... I don’t mean that seriously for obvious reasons but think there’s some truth in it
- deleted 6y ago
  [deleted]
- luckylion 6y ago
  I'm not sure it's narrow mindedness, I feel like it's mostly principles and not seeing that marketing isn't only spam, lies and shit. I think most engineers associate marketing with sleazy SEO/affiliate/self-promotion people who offer little to no added value to the web, society or humanity, who will lie, cheat and steal to make a buck. Most engineers don't want to be like those people in any way, and that's a good thing, because we'd all be better off if those people were gone. But not all of marketing is "I have a shitty product, it has no encryption, but I will just say that it has super mega NSA encryption because stupid consumers will not know the difference". A lot of marketing is just getting the information out there. I think it's similar to SEO in that sense. There's the shit that's manipulating Google (and Google is willfully playing along) by just spinning the same text thousands of times and stuffing keywords into it. Everybody would be better off if that disappeared. But there's also the basic common sense SEO. Make sure your HTML works, well, make sure you have your headlines in <h1>, <h2> etc, make sure the important pages you want found can actually be reached with links on your site, make sure your site loads fast etc.
shirak_untel 6y ago
Great resource! One of the main problems with project that launch their marketing campaign is their attempt to create an image of something they are not yet to become. I think that by being transparent along the way with your target audience, telling them about the progress you've made and the difficulties your company face and overcome, that's worth more than any marketing trick. That's when your company becomes a brand, and people can recognize with it
- dynamite-ready 6y ago
  That sounds great, and it's how think I'd like to try and introduce my site to others. But do you have any case studies to support this idea of your?
- libertine 6y ago
  >One of the main problems with project that launch their marketing campaign is their attempt to create an image of something they are not yet to become. This is more about perception and something to aim at. It's extremely difficult to develop a brand if you don't have anything to aim at, because from the moment you have an hook, you can anchor pretty much everything based on that and this allows you to do something that's extremely important in branding: consistency and congruency. Your brand, communication, product, should all be in line with what they might not be yet, but are aiming at. >I think that by being transparent along the way with your target audience, telling them about the progress you've made and the difficulties your company face and overcome, that's worth more than any marketing trick. Being transparent when necessary, yes. If you have something that's harmless and innocuous, it brings no value to anyone to flag it. Telling about progress works with a small minority, like a dev log works mainly for that audience. Stripe, Facebook, Google, have a lot of this in place to try to lure in talent, or more of that than to make people use their product - so in a sense, this is a "marketing trick". Most people want something that works, either from a tangible point of view like a flash light that turns on, or intangible, like a piece of clothing that makes them feel they belong to something that others will recognize.
deleted 6y ago
[deleted]
enriquto 6y ago
This is nice and fine, but I feel that the world needs more engineering for marketeers. Some of the marketing stuff that they pull out is so outrageulsy ridiculous (cf. zoom's infamous "end to end encryption") that we are afraid to talk about their products in polite company.
- TeMPOraL 6y ago
  I'm not sure if it would help. Zoom's "end to end encryption" wasn't a honest mistake of some cryptographically-clueless marketer; it was deliberate bullshitting at best, intentional lie at worst.
- MattGaiser 6y ago
  > they pull out is so outrageulsy ridiculous (cf. zoom's infamous "end to end encryption") You assume it is a matter of ignorance and not them simply not caring. I've come to find many people who work in marketing almost Trumpian in their relationship with information.
  - libertine 6y ago
    I think the "them" should be broader than marketing - it's easy to point the finger on the ones that write the message, but everyone was in on it. "End to end encryption" doesn't show up in a marketing brainstorm that goes unnoticed into branding creatives. Chiefs, Management, Product Teams, marketers, engineers, product managers, everyone knew it.
- libertine 6y ago
  >Some of the marketing stuff that they pull out is so outrageulsy ridiculous You said it here. Some. Like some engineering endeavors are outrageously ridiculous. No?
Anka33 6y ago
1 : Lie 2 : See step 1
dynamite-ready 6y ago
Been looking for a guide like this. Recently finished an MVP as a personal project, and was thinking about how promote it. It's a daunting task. It's nice to think that l337 design (well... It's functional, hopefully) and a Reddit/HN post will be enough, but that's probably analogous to writing the first test record to your dev database, techwise... On top of that, confidence is a big thing. What if my core hypothesis is flawed, or it's just a silly product? It's natural to want to innoculate yourself against criticism and rejection... That's a fundamental psychological feature of all nerds afterall.
- chris_f 6y ago
  "On top of that, confidence is a big thing. What if my core hypothesis is flawed, or it's just a silly product? It's natural to want to innoculate yourself against criticism and rejection... That's a fundamental psychological feature of all nerds afterall." The trick is to remember that those responses are still better than the alternative of no one using your project or caring enough to provide any feedback. Users providing feedback is a good thing, even if it is negative. I post a lot about my side project here and on other forums. It would be great if everyone just knew about it and already decided if it was something that they were interested in or not, but I know only a small fraction of relevant users are even aware it exists. For me, it would be way worse to spend time building something that people might find beneficial but never got a chance to hear about, than sharing it and being criticized on the internet.
  - dynamite-ready 6y ago
    Great promotional work! What's your side project? Jokes aside, a large component of marketing is in aggregating opinion. The other half is the dark art we famously complain about. Aggregating opinion at any level is hard work. And it's almost been elevated to a science now, so it has to be respected. So to perform all that work to derive a conclusion which will most likely (given all that's known about the probability of start ups and success) prove you wrong, seems a perverse thing to do. Masochistic, in fact. I think it's easier to perform this work in the third person... It turns the dynamic on its head (like the schadenfreuder one might feel when working on a software project in the capicity of a QA tester). You're performing a clinical service. But it takes some special effort to willingly put yourself through it... I dunno. I suppose I'll learn more if I just do it...
k__ 6y ago
I saw a sales funnel for an app I built for a customer once. 99% people dropped before they even saw the app. I could have built the best app in the world, and no one would have ever known.
- victor9000 6y ago
  That's one hell of a leaky funnel. Did you ever figure out the underlying issue?
  - k__ 6y ago
    Problem was the ads target audience was to broad.
wyck 6y ago
Marketing can be a real struggle for engineers, they are often so focused on "proving" what works, they feel marketing or promotion somehow pollutes the purity of their invention. They are also REALLY bad at the aesthetics of design. They are often dead wrong about this moral high-ground, good brand/marketing can be the difference between success and failure. I've lived in this difficult world for decades, started out as a programmer, but the majority of my work is marketing and brand management. Iv'e worked with start-ups that 100% refuse all brand/marketing, and others that are completely misguided. But ive also worked with very successful companies that devote the time and money to marketing. After all what's the point of making something if no one uses it. Car's sell because they have personality, it's not just about what's under the hood.
- stagger87 6y ago
  From personal experience, making someones income commission or royalty based can quickly change their opinion on marketing.
- phab 6y ago
  > Marketing can be a real struggle for engineers ... They are also REALLY bad at the aesthetics of design. This is a pretty sweeping generalisation.
  - wyck 6y ago
    Yes it is, and with 20 years in the game it's generally true, there are always exceptions of course.
andy_ppp 6y ago
I always enjoy https://marketingexamples.com/ https://marketingexamples.com/ it’s a good one for lot’s of different ideas and how others did it.
- harrydry 6y ago
  Creator Here: Cheers Andy. Appreciated
rexreed 6y ago
This is a great compendium. What might be helpful is a bit of a flow chart or an actual step-wise guide that shows you what to consider when and why and how. I'm reading Seth Godin's "This is Marketing" book right now.
TheSoftwareGuy 6y ago
Really? https://github.com/LisaDziuba/Marketing-for-Engineers/issues/24 https://github.com/LisaDziuba/Marketing-for-Engineers/issues... Am I the only one that thinks it’s annoying that people feel compelled to announce their enthusiasm? I’ve always thought reddit comments along the lines of “have you an upvote” were annoying noise, but this seems a bit more egregious. Issues are supposed to be for reporting issues, it’s on the name! Not only did someone have to spend time to read this, and close it, but it crowds out actual issues.
- juped 6y ago
  This is inevitable when someone tries to turn forge hosting into social media (and succeeds at it).
jason0597 6y ago
Product Marketing for Engineers, or developers/programmers? Because I have a feeling that actual engineers (process engineers, systems engineers, mechanical engineers, etc.) aren't going to be able to utilise this list.
mateusjatenee 6y ago
That's actually extremely helpful. Thank you!
aswink 6y ago
Really helpful. Thanks!!
jes 6y ago
Are there two different definitions of the marketing function in everyday use? Some people seem to equate marketing with the promotion of existing products. Some others see marketing as helping to determine the products / services the company should build. Are there better terms for these different functions in an organization?

688 points by rofws 6y ago

rapiz 6y ago

Why link to your fork, which is only behind the upstream?

shpongled 6y ago
Marketing, obviously!
- deleted 6y ago
  [deleted]
rofws 6y ago
Sorry, oversight on my part. I didn't know this wasn't the original. Here's the link to the original source : https://github.com/LisaDziuba/Marketing-for-Engineers https://github.com/LisaDziuba/Marketing-for-Engineers

lioeters 6y ago

Original source: https://github.com/LisaDziuba/Marketing-for-Engineers https://github.com/LisaDziuba/Marketing-for-Engineers --- For what it's worth, one of the best articles in the list, for me, was patio11's: Business of SaaS - https://stripe.com/au/atlas/guides/business-of-saas https://stripe.com/au/atlas/guides/business-of-saas

jeremyw 6y ago
Moderators: please update this post's URL to Lisa Dziuba's copy; most up to date, and of course, proper credit!
- dang 6y ago
  Ok, changed from https://github.com/michael-andreuzza/Marketing-for-Engineers https://github.com/michael-andreuzza/Marketing-for-Engineers.
  - philshem 6y ago
    I would petition to add “Software” in front of “Engineers” in the title, and perhaps adding “Product” in front of “Marketing”. I’m supporting a mechanical engineer get his remote services business going, and as far as I can tell this resource is _not_ of interest.
    - ghaff 6y ago
      Curious why not. It does seem to be oriented towards things that can be sold to an audience that can be reached through email campaigns, social media, Medium (uggh), etc. The emphasis would almost certainly be different if you have a much narrower industrial focus where F2F interactions/sales may be relatively more important. I will say that the list of resources seems to be oriented towards tactics more than thinking about what your strategy around the product is.
    - dang 6y ago
      I've done half. I think on HN the word 'engineer' probably carries a halo of 'software' around it. Not saying that's right, just that it's probably the culture. Also, there must be some things in there that aren't software-specific.
acwan93 6y ago
Out of all the articles, Stripe Atlas ended up being the best for me as well. It's good to know the struggles of pricing a SaaS offering aren't unique to my business.

johnnyfived 6y ago

I feel like I must not be good at marketing because I find the emojis to be a massive turn-off / distraction from the content

philtar 6y ago
I think that speaks more about your capacity to focus than your marketing ability.

petargyurov 6y ago

Looks useful as I'm just getting into that sort of stuff for my business [0] I experimented with two ad campaigns, on Facebook and on Reddit, both the cheapest options. Had some weird results from the FB one: most of the "reached" users were concentrated in Eastern Europe, even though my locations were set to the US, Canada and Europe. All in all, it didn't yield many clicks but for ~£10 I wasn't expecting much. Reddit's ads are more expensive, and I was dissapointed to find that you can't target just any subreddit. They have a list of "ad-approved" ones that you can pick from. Campaign is still running but it already looks like it's reached more people. Not sure if it's resulting in more clicks though. [0] Shameless plug: https://makely.me https://makely.me

guptaneil 6y ago
Makely looks nice! Thanks for sharing. I sent the link along to someone who was considering starting a 3D design business :) I haven't signed up myself, but how are you planning on solving the chicken/egg marketplace problem?
- petargyurov 6y ago
  I'm glad you like it and thanks for spreading the word! > how are you planning on solving the chicken/egg marketplace problem The plan at the moment is to advertise whilst it's still in deveopment and get a healthy user base of mostly creators. It will take time; I don't expect it to blow up overnight. I have worries when it comes to attracting enough "clients" because that's significantly harder to advertise to. To start off with, the demographic we'll be targeting will be general gaming and board game enthusiasts, as well as some of the "creative" communities that exist on the web.
juped 6y ago
This seems like it could be a useful offering but "Makely" sounds like a parody of a tech business name; have you considered rebranding?
- petargyurov 6y ago

harryf 6y ago

I’ve often found engineers really struggle to jump over their own shadows when it comes to marketing. Things like... - “Marketing is evil!” ... perhaps but it’s also a necessary evil if you want anyone using your product - “Build it and they will come” ... except they won’t unless you tell people - “I hate spam/push messages/ads therefor everyone else must do to” ... but engineers tend to be the grumpiest about this stuff. Drip marketing to get users to engage progressively with your app, for example, can be valuable to users that even forgot they installed your app in the first place, because something distracted them right after - “We have all these features / options so let’s so let’s just show them all to the user and let them figure it out” ... paradox of choice etc And many more. You could _almost_ argue that some jobs, like PM, UX researcher, designer, digital marketeer largely exist because of the narrow mindedness of engineers... I don’t mean that seriously for obvious reasons but think there’s some truth in it

deleted 6y ago
[deleted]
luckylion 6y ago
I'm not sure it's narrow mindedness, I feel like it's mostly principles and not seeing that marketing isn't only spam, lies and shit. I think most engineers associate marketing with sleazy SEO/affiliate/self-promotion people who offer little to no added value to the web, society or humanity, who will lie, cheat and steal to make a buck. Most engineers don't want to be like those people in any way, and that's a good thing, because we'd all be better off if those people were gone. But not all of marketing is "I have a shitty product, it has no encryption, but I will just say that it has super mega NSA encryption because stupid consumers will not know the difference". A lot of marketing is just getting the information out there. I think it's similar to SEO in that sense. There's the shit that's manipulating Google (and Google is willfully playing along) by just spinning the same text thousands of times and stuffing keywords into it. Everybody would be better off if that disappeared. But there's also the basic common sense SEO. Make sure your HTML works, well, make sure you have your headlines in <h1>, <h2> etc, make sure the important pages you want found can actually be reached with links on your site, make sure your site loads fast etc.

shirak_untel 6y ago

Great resource! One of the main problems with project that launch their marketing campaign is their attempt to create an image of something they are not yet to become. I think that by being transparent along the way with your target audience, telling them about the progress you've made and the difficulties your company face and overcome, that's worth more than any marketing trick. That's when your company becomes a brand, and people can recognize with it

dynamite-ready 6y ago
That sounds great, and it's how think I'd like to try and introduce my site to others. But do you have any case studies to support this idea of your?
libertine 6y ago
>One of the main problems with project that launch their marketing campaign is their attempt to create an image of something they are not yet to become. This is more about perception and something to aim at. It's extremely difficult to develop a brand if you don't have anything to aim at, because from the moment you have an hook, you can anchor pretty much everything based on that and this allows you to do something that's extremely important in branding: consistency and congruency. Your brand, communication, product, should all be in line with what they might not be yet, but are aiming at. >I think that by being transparent along the way with your target audience, telling them about the progress you've made and the difficulties your company face and overcome, that's worth more than any marketing trick. Being transparent when necessary, yes. If you have something that's harmless and innocuous, it brings no value to anyone to flag it. Telling about progress works with a small minority, like a dev log works mainly for that audience. Stripe, Facebook, Google, have a lot of this in place to try to lure in talent, or more of that than to make people use their product - so in a sense, this is a "marketing trick". Most people want something that works, either from a tangible point of view like a flash light that turns on, or intangible, like a piece of clothing that makes them feel they belong to something that others will recognize.

deleted 6y ago

[deleted]

enriquto 6y ago

This is nice and fine, but I feel that the world needs more engineering for marketeers. Some of the marketing stuff that they pull out is so outrageulsy ridiculous (cf. zoom's infamous "end to end encryption") that we are afraid to talk about their products in polite company.

TeMPOraL 6y ago
I'm not sure if it would help. Zoom's "end to end encryption" wasn't a honest mistake of some cryptographically-clueless marketer; it was deliberate bullshitting at best, intentional lie at worst.
MattGaiser 6y ago
> they pull out is so outrageulsy ridiculous (cf. zoom's infamous "end to end encryption") You assume it is a matter of ignorance and not them simply not caring. I've come to find many people who work in marketing almost Trumpian in their relationship with information.
- libertine 6y ago
  I think the "them" should be broader than marketing - it's easy to point the finger on the ones that write the message, but everyone was in on it. "End to end encryption" doesn't show up in a marketing brainstorm that goes unnoticed into branding creatives. Chiefs, Management, Product Teams, marketers, engineers, product managers, everyone knew it.
libertine 6y ago
>Some of the marketing stuff that they pull out is so outrageulsy ridiculous You said it here. Some. Like some engineering endeavors are outrageously ridiculous. No?

Anka33 6y ago

1 : Lie 2 : See step 1

dynamite-ready 6y ago

Been looking for a guide like this. Recently finished an MVP as a personal project, and was thinking about how promote it. It's a daunting task. It's nice to think that l337 design (well... It's functional, hopefully) and a Reddit/HN post will be enough, but that's probably analogous to writing the first test record to your dev database, techwise... On top of that, confidence is a big thing. What if my core hypothesis is flawed, or it's just a silly product? It's natural to want to innoculate yourself against criticism and rejection... That's a fundamental psychological feature of all nerds afterall.

chris_f 6y ago
"On top of that, confidence is a big thing. What if my core hypothesis is flawed, or it's just a silly product? It's natural to want to innoculate yourself against criticism and rejection... That's a fundamental psychological feature of all nerds afterall." The trick is to remember that those responses are still better than the alternative of no one using your project or caring enough to provide any feedback. Users providing feedback is a good thing, even if it is negative. I post a lot about my side project here and on other forums. It would be great if everyone just knew about it and already decided if it was something that they were interested in or not, but I know only a small fraction of relevant users are even aware it exists. For me, it would be way worse to spend time building something that people might find beneficial but never got a chance to hear about, than sharing it and being criticized on the internet.
- dynamite-ready 6y ago
  Great promotional work! What's your side project? Jokes aside, a large component of marketing is in aggregating opinion. The other half is the dark art we famously complain about. Aggregating opinion at any level is hard work. And it's almost been elevated to a science now, so it has to be respected. So to perform all that work to derive a conclusion which will most likely (given all that's known about the probability of start ups and success) prove you wrong, seems a perverse thing to do. Masochistic, in fact. I think it's easier to perform this work in the third person... It turns the dynamic on its head (like the schadenfreuder one might feel when working on a software project in the capicity of a QA tester). You're performing a clinical service. But it takes some special effort to willingly put yourself through it... I dunno. I suppose I'll learn more if I just do it...

k__ 6y ago

I saw a sales funnel for an app I built for a customer once. 99% people dropped before they even saw the app. I could have built the best app in the world, and no one would have ever known.

victor9000 6y ago
That's one hell of a leaky funnel. Did you ever figure out the underlying issue?
- k__ 6y ago
  Problem was the ads target audience was to broad.

wyck 6y ago

Marketing can be a real struggle for engineers, they are often so focused on "proving" what works, they feel marketing or promotion somehow pollutes the purity of their invention. They are also REALLY bad at the aesthetics of design. They are often dead wrong about this moral high-ground, good brand/marketing can be the difference between success and failure. I've lived in this difficult world for decades, started out as a programmer, but the majority of my work is marketing and brand management. Iv'e worked with start-ups that 100% refuse all brand/marketing, and others that are completely misguided. But ive also worked with very successful companies that devote the time and money to marketing. After all what's the point of making something if no one uses it. Car's sell because they have personality, it's not just about what's under the hood.

stagger87 6y ago
From personal experience, making someones income commission or royalty based can quickly change their opinion on marketing.
phab 6y ago
> Marketing can be a real struggle for engineers ... They are also REALLY bad at the aesthetics of design. This is a pretty sweeping generalisation.
- wyck 6y ago
  Yes it is, and with 20 years in the game it's generally true, there are always exceptions of course.

andy_ppp 6y ago

I always enjoy https://marketingexamples.com/ https://marketingexamples.com/ it’s a good one for lot’s of different ideas and how others did it.

harrydry 6y ago
Creator Here: Cheers Andy. Appreciated

rexreed 6y ago

This is a great compendium. What might be helpful is a bit of a flow chart or an actual step-wise guide that shows you what to consider when and why and how. I'm reading Seth Godin's "This is Marketing" book right now.

TheSoftwareGuy 6y ago

Really? https://github.com/LisaDziuba/Marketing-for-Engineers/issues/24 https://github.com/LisaDziuba/Marketing-for-Engineers/issues... Am I the only one that thinks it’s annoying that people feel compelled to announce their enthusiasm? I’ve always thought reddit comments along the lines of “have you an upvote” were annoying noise, but this seems a bit more egregious. Issues are supposed to be for reporting issues, it’s on the name! Not only did someone have to spend time to read this, and close it, but it crowds out actual issues.

juped 6y ago
This is inevitable when someone tries to turn forge hosting into social media (and succeeds at it).

jason0597 6y ago

Product Marketing for Engineers, or developers/programmers? Because I have a feeling that actual engineers (process engineers, systems engineers, mechanical engineers, etc.) aren't going to be able to utilise this list.

mateusjatenee 6y ago

That's actually extremely helpful. Thank you!

aswink 6y ago

Really helpful. Thanks!!

jes 6y ago

Are there two different definitions of the marketing function in everyday use? Some people seem to equate marketing with the promotion of existing products. Some others see marketing as helping to determine the products / services the company should build. Are there better terms for these different functions in an organization?