3 ms·

I've also served on company boards which believed "if the product is cheaply available then it will be considered low quality by the end user regardless of how

I've also served on company boards which believed "if the product is cheaply available then it will be considered low quality by the end user regardless of how much better it is in comparison to the competitor, so we must not drop the price and keep our margins high, take out more in profits". They also say, "competing on price is for losers, it's race to bottom and at the end we'll have no margins left"

imtringued 6y ago
You can only charge more if your product is actually better in some way. However, a lot of companies are willingly sacrificing their trusted brands for a quick buck by lowering the quality that made the brand attractive in the first place.