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Reading this I kept thinking "What? What? Why would you do this?!" Less than half a percent isn't that much relatively, but those are still many millions. It'
by solarkraft 6y ago
Reading this I kept thinking "What? What? Why would you do this?!"
Less than half a percent isn't that much relatively, but those are still many millions.
It'd be hard to convince me that they did it because they're nice, they have share holders who are not interested in that stuff.
So what could have pressured them to do this? Regulation?
- bergstromm466 6y ago> It'd be hard to convince me that they did it because they're nice, they have share holders who are not interested in that stuff. 100%. It might have something to do with wanting more clear/precise analytics numbers. Non-active members might weigh down certain metrics in some way, so removing these members likely allows for 'fuller' analytics/measurements, which is important to their core business. Netflix is now also a very active producer of content itself, instead of it's previous business model of licensing/'renting out' others' content, so clearer and probably higher engagement metrics (once non-active memberships are removed) helps one of it's core competences. It's purely a business move. Their blog post is PR.