I would summarise it as: use separate keywords instead of sentences. "Change Light Bulb" instead of "how to change a light bulb". "Black Science Guy", "Kevin Du

I would summarise it as: use separate keywords instead of sentences. "Change Light Bulb" instead of "how to change a light bulb". "Black Science Guy", "Kevin Durant height", "rails has_many api", etc... Recently Google got much better in understanding full sentences and there are tons of SEO optimized pages for certain phrases. Nevertheless, using keywords is what I imagine advanced users do.