It all comes down to what a chipmaker is willing to spend to get that sale. Some manufacturers do prioritize good software and I do see that they benefit from t

It all comes down to what a chipmaker is willing to spend to get that sale. Some manufacturers do prioritize good software and I do see that they benefit from that in the long run. I also suspect some new designs are never realized due to bad vendor code - seems like a missed sale opportunity. A very astute observation. Why not start a hardware company and seize that opportunity?