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> "This can only work because we have 6 million subscribers and millions more registered users that we can identify and because we have a breadth of content," s
by bpodgursky 6y ago
> "This can only work because we have 6 million subscribers and millions more registered users that we can identify and because we have a breadth of content," says Allison Murphy, Senior Vice President of Ad Innovation.
This doesn't actually change the story that non-major media players can't compete without the targeted ad ecosystem. Even NYT only might be able to pull this off. And if it's borderline for the NYTimes, there's a 0% chance a local newspaper could survive without the CPMs from targeted ads.