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At the time of acquisition, I think the Instagram brand was more popular and recognized among users than Jet.com. Jet.com didn't become a phenomenon before Wal
by dcist 6y ago
At the time of acquisition, I think the Instagram brand was more popular and recognized among users than Jet.com. Jet.com didn't become a phenomenon before Walmart acquired it. Instagram was already extremely popular when FB bought it.
- disgruntledphd2 6y agoInstagram had like less than 20mn users when FB acquired it. If you peruse the HN comments from the time, many of them were convinced that this was a waste of money (though not the top comment, interestingly enough): https://news.ycombinator.com/item?id=3817840 https://news.ycombinator.com/item?id=3817840