Two things: 1) Being a non-technical founder is expensive 2) Being savvy at online marketing means you probably were able to figure out that the cost of custo

Two things: 1) Being a non-technical founder is expensive 2) Being savvy at online marketing means you probably were able to figure out that the cost of customer acquisition was higher than the price people would be willing to pay for the product The reason businesses do inefficient things is because humans are stupid habit-driven animals. To break them out of their habits, you have to assault them with expensive messaging and literally shake them until they realize you have built a better way.