You know when you're writing a proposal, an executive summary, or pitching something it's a good idea to lead with the problem first, or lead with a question th

You know when you're writing a proposal, an executive summary, or pitching something it's a good idea to lead with the problem first, or lead with a question that gets the person you're engaging to try and think of a "solution" for what you are about to present to them? (http://blog.guykawasaki.com/2006/04/the_art_of_the_.html http://blog.guykawasaki.com/2006/04/the_art_of_the_.html) Getting them to try and think about the problem ahead of time will help them realize that may not have a solution for what you are about to present so they are in better position to understand the significance of what you are about to say.