4 ms·
And today I learned Cliqz was a independent search engine, not an adtech company :-/
by eitland 7y ago
And today I learned Cliqz was a independent search engine, not an adtech company :-/
- Narretz 7y agoThe name is imo impressively bad for a search engine, as the word "clicks" has become so strongly associated with clicking on an ad, or clicking in order to see an ad.
- colmvp 7y agoI tend to agree. I hadn't heard of this company and my immediate thought was it was something related to marketing/advertising.
- solarkraft 7y agoNot only that, the first time I heard of them was through a Firefox data sharing outcry.
- yellowapple 7y agoTheir attempt to pivot into the search engine space was admirable, and interesting on a technical level, but their initial business model killed a lot of goodwill for me and (it seems) a lot of other people. The search engine never had as good of results as DuckDuckGo, and DuckDuckGo didn't get its start by spying on German Firefox users, so the value proposition never made sense to me. The Cliqz browser was similarly problematic: basically just Firefox with some add-ons the functionality of which I could trivially pull from the Firefox Add-On Store, all under a brand name already tarnished. Might as well just use Firefox w/ DDG's "Privacy Essentials" (or Ghostery, once upon a time, before Cliqz bought it and ruined its brand trustworthiness, too) and uBlock Origin.