3 ms·
Go to potential customer. Tell them you want them to be your primary partner in developing/finishing this software. Here's the deal: they'll put up $xxx,xxx -
by jellicle 16y ago
Go to potential customer. Tell them you want them to be your primary partner in developing/finishing this software. Here's the deal: they'll put up $xxx,xxx - half of it RIGHT NOW - and in return they'll get a free perpetual license to the software and all updates, and you'll work with them to make the software absolutely perfect for their needs.
You're selling a future revenue stream at a discount for an upfront payment. Company benefits, you benefit, you gain one visible user, who hopefully is happy with the product and is willing to provide quotes for your advertising materials, and so on.
- throwawayhacker 16y agoThanks, I thought about this when reading Steve Blank's book. The early adopter is a rare specie. S/he should be aware of the problem, open to new technology, have the budget, and be ready to spend it: http://steveblank.files.wordpress.com/2010/03/earlyvangelists1.jpg http://steveblank.files.wordpress.com/2010/03/earlyvangelist... One other reason I consider the bay area. People are open. I also saw the possibility that it backfires, e.g., looking like I am bargaining a price, reducing the product's worth on their eyes. I will definitely try this though.