The problem with this entire piece is, it’s based off the premise that consumers: A) have unlimited time and memory to research every decision they make and st

The problem with this entire piece is, it’s based off the premise that consumers: A) have unlimited time and memory to research every decision they make and store all that information and B) will make rational decisions based on said information Both are so obviously wrong it makes me wonder if the author has ulterior motives. Being published under the brand of Yale Law Journal gives the words more authority than they deserve. The author clearly doesn’t understand how modern search engines nor modern advertising work. The positioning of the information you see on Google (SEO) is advertising.