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Is it just me or is "Creative" a really newspeak-y way of talking about ads?
by some_random 7y ago
Is it just me or is "Creative" a really newspeak-y way of talking about ads?
- StavrosK 7y agoI guess not more than all other jargon? I guess they need a way to differentiate the images/etc from the campaign itself.
- dkryptr 7y agoIt's new to me. I did some research on Urban Dictionary (lol), and the definition for the usage of "Creative" as a noun was defined there as early as 2004. So I guess it's a usage that's been known for a quite some time.
- texuf 7y agohttps://www.merriam-webster.com/dictionary/creative https://www.merriam-webster.com/dictionary/creative
- pbhjpbhj 7y agoWhich is how advertising people speak, no? Horses for courses! (ie it's appropriate to the context as "newspeak" is kinda what advertisers deal in)
- platetone 7y agoGuess you haven't seen Mad Men? It's Don Draper's department name. They say it all time referring to the team who creates the ad ideas.
- stonemetal12 7y agoRosie the Riveter, Apple's 1984 comercial, the energizer bunny, Transformers. The amount of creativity that goes into advertising is both amazing and heart breaking. The creative part of advertising truely is creative, even if applied to such a dull task.
- noizejoy 7y agoI’ve never seen data on this, but I often wonder if advertising is where artists generally find the best income potential.