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I will bet a lot that Netflix is headed this way too. Once Netflix stops growing, it will need to find additional growth, and advertisement will be the way to a
by WheelsAtLarge 7y ago
I will bet a lot that Netflix is headed this way too. Once Netflix stops growing, it will need to find additional growth, and advertisement will be the way to additional profit.
- janesvilleseo 7y agoPossibly. But with original content it may just be through syndication as well.
- mjrpes 7y agoAlso, in-show product placements.
- missedthecue 7y agoThey already do this
- banana_giraffe 7y agoI've been waiting for the day for shows on Netflix to start replacing in-show things like posters on the wall with recent ads.
- pests 7y agoShows and networks have already been doing this for a very long time. https://www.hypable.com/how-i-met-your-mother-is-inserting-new-ads-into-old-episodes/ https://www.hypable.com/how-i-met-your-mother-is-inserting-n...
- 4ec0755f5522 7y agoIs anyone still doing this? That company (SeamBI) is long dead. (Domain for sale, twitter nonactive since 2012, etc.)
- the_duke 7y agoThere is already plenty of product placement on Netflix. The smoking is notorious, for example. They cram in cigarettes wherever they can, often to the detriment of the scene. I really wish there were laws mandating a very obvious " this scene was sponsored by X" overlay.
- sverhagen 7y agoWhich makes me wonder, internationally, if there aren't countries that would make them do that for their territory? I think in the Netherlands pretty much all kinds of tobacco advertising is banned, even the very creative ones (like opening a chain of bars named similar to one tobacco brand). And I just found a (Dutch language) site weakly referencing European rules around disclosure of product placement (though, in the context of television, that may be Netflix's loophole).
- alecco 7y agoIn Europe some Netflix programs start with a warning that it contains placed advertisements. But it's rare.
- fulafel 7y agoEven bigger issue (measured in future loss of life years and ethics[1]): cars, there's so much driving. For environmental reasons we should heavily discourage that. [1] smoking mostly is self inflicted harm, GW kills others
- saagarjha 7y agoSmoking commonly harms other people too, of course.
- fulafel 7y agoYep, hence "mostly". And car heavy culture of course has other death effects besides GW, like local pollution caused deaths, rainforest destruction from biofuels production, accidents, sedentary lifestyle, car suburbia environments, disposessed status of the carless (weighted toward women and children), etc.
- hacym 7y agoOr they just raise prices like they have done multiple times now.
- cheschire 7y agoEventually this kind of approach would torpedo their company's growth. Every price hike alienates part of their base who, for whatever reason, cannot or will not accept the new higher price and they will jump to another provider who is the same or cheaper in price even if the product they receive is worse. At some point the price difference between the quality product and the cheap product becomes so vast that the quality product company must shrink either by reducing the quality of the product, or by reducing the manpower necessary to produce the quality product. It's better to first introduce ads into the current subscription plan, and then introduce ad-free subscription levels at a higher price.
- res0nat0r 7y agoNetflix per dollar is about the cheapest entertainment you can get. Frankly it should be MORE expensive for the amount of high quality content they release constantly.
- ben_w 7y agoWhile it is indeed cheap, that doesn’t mean everyone can afford it. I won’t be surprised if they have more price tiers for different quality, or if the price tiers that already exist get wider. Kinda like the way the UK TV licence comes in normal and black & white.
- mortenlarsen 7y agoThe three subscriptions available here in Denmark are: SD: $11.46, HD: $14.37, UHD: $18.72 (UHD is a bit of a joke with that birate, but that is another matter). For low income households that can be quite a lot. Combine that with Netflix having significantly less content in Denmark than the rest of the world, and it might not be such a good deal the begin with after all. So I guess it depends on where you live and your financial situation.
- PopeDotNinja 7y agoThey might introduce a cheaper tier with ads, like Hulu does.
- Razengan 7y ago"Growth" is now one of my most hated overused business lingo, after "innovation". Is it too naive to hope that this pandemic will make us collectively question the value of creeds like growth for growth's sake?
- qubex 7y agoHow can your hatred for any corporate lingo term outrank that reserved for the bulwarks ‘leverage’ and ‘synergy’? ‘Granularity’ is a big up-and-comer too.
- lvs 7y agoLet me circle back and touch base with you by EOD.
- mjburgess 7y agoTo make it precise: growth is the next generation having a greater abundance than the current. If you care about global poverty, disease, famine etc. then you care about growth. Since we do not have levels of abundance which reach everyone even in rich societies, growth is everywhere a concern. To "question its value" is to say: since I have sufficient wealth, that'll do for the planet.
- imprettycool 7y agoI doubt it. Netflix doesn't have a monopoly on infrastructure like the cable companies did.
- joliu 7y agoThat may be true but as the popularity of Netflix exclusive content grows so does Netflix's ability to display ads without shedding as much of its user base.
- robotnikman 7y agoThe moment they start showing ads is the moment I drop netflix