Coke learned that in blind taste tests, consumers overwhelmingly preferred Pepsi to Coke, by a wide margin and repeatable across a wide range of tests Pepsi wa

Coke learned that in blind taste tests, consumers overwhelmingly preferred Pepsi to Coke, by a wide margin and repeatable across a wide range of tests Pepsi was also running television commercials ("The Pepsi Challenge") showing consumers doing exactly this. https://www.youtube.com/watch?v=ghMYzo0rgrw https://www.youtube.com/watch?v=ghMYzo0rgrw It was a popular campaign that certainly put pressure on Coca-Cola to act.