I am not sure what you are saying, to be honest, since any price point above $400 would increase margin. If you’re saying Apple seeks the highest margin possibl

I am not sure what you are saying, to be honest, since any price point above $400 would increase margin. If you’re saying Apple seeks the highest margin possible, I don’t agree - they aim for 39% and increase revenue by increasing component quality thus cost. Unlike, say, the HomePod, they aren’t compromising this phone with an older chip to save money. Apple analysts, tech reporters, and consumers who pay attention to phone prices were expecting the new SE to be the same price as the old SE. Although there was also a case to make for the SE directly replacing the 8 at $449, there’s little evidence they were planning on that number. If you are asking where the long-term price pressure on Apple would come from: it largely comes from India, where they need as cheap a phone as possible to break in without damaging their brand or resorting to a cheaper bill of materials. But again, I am not sure if I understand your point. I would like to.