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Right. They seem to seriously be undermining their higher price point phone products. Although, this may be the time to do it given current market conditions.

by Donald 6y ago

tw04 6y ago
The higher priced phones have always been a status symbol. This won't change that for most of their target market IMO.
dmix 6y ago
I dont think I could ever go below the size of an iPhone X (5.8in vs 4.7in). That’s a pretty serious downgrade. I think this competes better with people considering Android. You could do a lot with $400USD in that market.
- MandieD 6y ago
  This phone is for those of us clinging bitterly to our SEs and 6-8's because we actually like the form factor and/or are the kind of tightwads who will buy a second-hand iOS device and run it another 3 years.
Ididntdothis 6y ago
That’s how a smart company does it. Cover the whole range even if it may hurt sales in one segment. Better to cannibalize yourself than have the competition do it.
- tonyedgecombe 6y ago
  Not only that but if they are trying to shift towards services it makes sense to get more devices in peoples hands.
floatingatoll 6y ago
If you want the smallest iPhone available, and prioritize that in your purchasing, you no longer have to compromise on a wide array of features to do so. That will spur a great deal of people who are refusing to buy iPhones to buy iPhones (+$$$) and convert a certain percentage of bigphone users to smallphone users at a lower pricepoint at the next upgrade cycle (-$$). It is possible that Apple's usage statistics for old iPhones indicate that the + will be greater than the - while getting a bunch of users off of older lower-performing phones.
alexis_fr 6y ago
I have an iPhone 7 and I was reluctant to change because of FaceID, which I don’t like, and screen size of new models. This SE makes me think the opposite: I look forward changing. So it is a real game changer. (I don’t buy Android because I’ve been bitten by the non-encrypted memory before, and Google isn’t serious about privacy).

Right. They seem to seriously be undermining their higher price point phone products. Although, this may be the time to do it given current market conditions.

by Donald 6y ago

Right. They seem to seriously be undermining their higher price point phone products. Although, this may be the time to do it given current market conditions.

tw04 6y ago

The higher priced phones have always been a status symbol. This won't change that for most of their target market IMO.

dmix 6y ago

I dont think I could ever go below the size of an iPhone X (5.8in vs 4.7in). That’s a pretty serious downgrade. I think this competes better with people considering Android. You could do a lot with $400USD in that market.

MandieD 6y ago
This phone is for those of us clinging bitterly to our SEs and 6-8's because we actually like the form factor and/or are the kind of tightwads who will buy a second-hand iOS device and run it another 3 years.

Ididntdothis 6y ago

That’s how a smart company does it. Cover the whole range even if it may hurt sales in one segment. Better to cannibalize yourself than have the competition do it.

tonyedgecombe 6y ago
Not only that but if they are trying to shift towards services it makes sense to get more devices in peoples hands.

floatingatoll 6y ago

If you want the smallest iPhone available, and prioritize that in your purchasing, you no longer have to compromise on a wide array of features to do so. That will spur a great deal of people who are refusing to buy iPhones to buy iPhones (+$$$) and convert a certain percentage of bigphone users to smallphone users at a lower pricepoint at the next upgrade cycle (-$$). It is possible that Apple's usage statistics for old iPhones indicate that the + will be greater than the - while getting a bunch of users off of older lower-performing phones.

alexis_fr 6y ago

I have an iPhone 7 and I was reluctant to change because of FaceID, which I don’t like, and screen size of new models. This SE makes me think the opposite: I look forward changing. So it is a real game changer. (I don’t buy Android because I’ve been bitten by the non-encrypted memory before, and Google isn’t serious about privacy).