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From the article: > ...channel traffic, increasing by 15% > ...one in four media buyers and brands have paused all advertising for the first half of 2020, and
by jakub_g 7y ago
From the article:
> ...channel traffic, increasing by 15%
> ...one in four media buyers and brands have paused all advertising for the first half of 2020, and a further 46% have adjusted their spending downwards
> Digital ad spending is down by a third, according to the IAB — a slightly less painful drop than the traditional media’s 39% cut
Traffic is up but ad spending is down more than the traffic increase.
- wolco 7y agoWhich makes it a great time to advertise if you are brand building.
- chii 7y agoif no one is shopping because they're all cutting back on non-essential spending, brand advertising is useless. You'd want to do the brand advertising right at the cusp of recovery so that your brand is on the minds of shoppers when they finally get back to work and have money to spend.