4 ms·

that's pretty smart of you :) economics of a fundraising, random numbers but you can scale them up or down easily. assuming you usually have $10k daily profit

that's pretty smart of you :) economics of a fundraising, random numbers but you can scale them up or down easily. assuming you usually have $10k daily profits, and today you got even only $15k that's still 5.000$ / 50$ (average profit for you on a $500 project or whatever is an average project) = 100 new people that'll try you out. So total cost = $10k with no other costs (a part from fixed ones: hosting & support) If just half of these 100 people will do another project on average in their lifetime cycle you already have covered your costs and make some good profits (100 / 2 * 500$ = $25k) Without even counting all the free press! let's say $10 CPM and 200k people reached, that's a nice $2k of bonus

dhotson 16y ago
This isn't about that. A few of the guys on the 99 team are from New Zealand and their friends and family have been affected by this. It's a pretty big deal for us.
- Peroni 16y ago
  For the record, I think what your company is doing is outstanding. It's going to cost an absolute fortune to help rebuild the city and every single last dollar counts. I think you deserve every ounce of publicity you get from this regardless of your motivations for lauching this fundraiser.
- paolomaffei 16y ago
  I never said and didn't want to imply that is about cash, just that is a nice side effect. In fact, I called you smart, not "trying to be greedy", I agree it's a win/win/win (well, except for your competitors :)
pbhjpbhj 16y ago
I don't think this should be down-voted. The guys there probably didn't consider their profits when they put up their pledge but it is worthwhile to consider that they will more than likely profit (eventually) from what at first appears to be pure altruism. If they'd termed it as 1/365 of gross annual turnover then it would be a different undertaking but without such an analysis this is not clear.
anilchawla 16y ago
Hmm. You're probably right... still sounds like a win/win/win (if you count the customer that gets their design done and feels good about charity). My wife and I visited Christchurch a little over a year ago. Great town with incredibly friendly people. Glad to see 99designs doing something that will help them.

dhotson 16y ago

This isn't about that. A few of the guys on the 99 team are from New Zealand and their friends and family have been affected by this. It's a pretty big deal for us.

Peroni 16y ago
For the record, I think what your company is doing is outstanding. It's going to cost an absolute fortune to help rebuild the city and every single last dollar counts. I think you deserve every ounce of publicity you get from this regardless of your motivations for lauching this fundraiser.
paolomaffei 16y ago
I never said and didn't want to imply that is about cash, just that is a nice side effect. In fact, I called you smart, not "trying to be greedy", I agree it's a win/win/win (well, except for your competitors :)

pbhjpbhj 16y ago

I don't think this should be down-voted. The guys there probably didn't consider their profits when they put up their pledge but it is worthwhile to consider that they will more than likely profit (eventually) from what at first appears to be pure altruism. If they'd termed it as 1/365 of gross annual turnover then it would be a different undertaking but without such an analysis this is not clear.

anilchawla 16y ago

Hmm. You're probably right... still sounds like a win/win/win (if you count the customer that gets their design done and feels good about charity). My wife and I visited Christchurch a little over a year ago. Great town with incredibly friendly people. Glad to see 99designs doing something that will help them.