The idea that it is ok for Amazon to show you targeted advertising on their properties but its not ok for third parties to do so seems like a pretty easy way to

The idea that it is ok for Amazon to show you targeted advertising on their properties but its not ok for third parties to do so seems like a pretty easy way to entrench Google and Amazon. In fact, targeted advertising is _already_ extremely low margin outside of Facebook and Google. The big dollar ad campaigns follow context (Ford doesn’t want to follow you around the internet, they want to show you every ad on ESPN.com and their other properties). This is a proposal that would a) make Google/Amazon/Facebook even more powerful on the internet and b) kill small publishers.