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Another marketing company that deploys product as an afterthought? How many companies have signaled jumping the shark by renaming and rebranding, as if any pro
by imglorp 7y ago
Another marketing company that deploys product as an afterthought?
How many companies have signaled jumping the shark by renaming and rebranding, as if any product issue can be fixed with messaging? Comcast -> Xfinity. Radio Shack -> The Shack. Sci Fi channel -> SyFy...
As a consumer, I'm insulted when the vendor thinks I'm so shallow. As an employee of such a vendor, it's a sign of thrash and a warning signal to look at leadership.
- stjohnswarts 7y agoI agree, if you have a good product people will flock to you, although if everyone basically has the same thing like say sneakers (Nike!) that are essentially the same across all vendors a brand can set you apart even though your product isn't really any better than the competition
- marcosdumay 7y ago> As a consumer, I'm insulted when the vendor thinks I'm so shallow. This, and then they consciously aim their campaign at people that are easily insulted by obvious marketing... What could go wrong?