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The branding reminds me instantly of OBEY [0], which was really big for a while in the 2010s. [0] https://obeyclothing.com/ https://obeyclothing.com/
by mintplant 7y ago
The branding reminds me instantly of OBEY [0], which was really big for a while in the 2010s.
[0] https://obeyclothing.com/ https://obeyclothing.com/
- maest 7y agoIndeed, I made the same link. However, even at its largest, obey did not have a broad-enough appeal as what Coca-Cola execs would've wanted. Also, the ties with a mainstream brand would be off-putting to the core OBEY customer.
- cma 7y agoWhat’s a stronger mainstream brand than the Obama campaign (same artist)?
- zeckalpha 7y agoOut of order... The “branding” that became Obey started in 1989. https://en.m.wikipedia.org/wiki/Andre_the_Giant_Has_a_Posse https://en.m.wikipedia.org/wiki/Andre_the_Giant_Has_a_Posse
- cma 7y agoBut it took off in a resurgence in Obama era.
- catalogia 7y agoTwo things having the same artist doesn't mean they have the same mainstream potential. As I understand it, the "OBEY" thing was distinctly anti-authoritarian. For it to become mainstream would be for it to become the subject of it's own mockery.
- cma 7y agoMaybe it started that way but it became a whole large corporate clothing line.
- narag 7y agoYesterday some girl was wearing one of those T shirts in a newspaper photo. I'd never saw them before. Is it related to Carpenter's movie?
- Supermancho 7y agohttps://en.wikipedia.org/wiki/Shepard_Fairey https://en.wikipedia.org/wiki/Shepard_Fairey His work was plastered all over major city centers (Berkley, New York, Seattle) in the 90s. 20 years later, it's a retro cultural icon.