3 ms·
Research In Motion meant nothing for most people while the Blackberry brand was strong and instantly recognizable. 37Signals was also renamed after the much str
by close04 7y ago
Research In Motion meant nothing for most people while the Blackberry brand was strong and instantly recognizable. 37Signals was also renamed after the much stronger brand of their core product. Apple and iPhone are both just as powerful.
Companies like Apple, Nike, Mercedes, Coca-Cola will never completely change the name (maybe some variations here and there, without touching the core name) simply because the brand is so recognizable. It would be throwing money and image down the drain and it would just cause confusion.
- saagarjha 7y agoYou can see that with Alphabet: most people associate the "moonshot" subsidiaries with Google.
- shakermakr 7y agoMercedes is a brand actually owned by Daimler AG...Daimler being the dude who had a daughter called Mercedes... In Germany both are known. Daimler the business, Mercedes the car... Kinda Apple and iPhone...then Mac (aka Mercedes Benz Trucks?!)
- close04 7y agoShould have said BMW :). Then again Daimler is far less known across the world than Mercedes. My point was that when you have a strong brand you don't mess with it. You go from a weak brand to a strong one, not the other way around.