4 ms·
The title quote "observe, orient, decide, act" is called the OODA loop, and it turns out the OODA loop is significantly more valuable than the article lets on.
by jph 7y ago
The title quote "observe, orient, decide, act" is called the OODA loop, and it turns out the OODA loop is significantly more valuable than the article lets on.
https://en.wikipedia.org/wiki/OODA_loop https://en.wikipedia.org/wiki/OODA_loop
The OODA loop was developed by military strategist John Boyd, to explain how to direct one's energies to defeat an adversary and survive. Boyd emphasized that "the loop" is actually a set of interacting loops that are to be kept in continuous operation during combat. Boyd also indicated that the phase of the battle has an important bearing on the ideal allocation of one's energies. Boyd's views on the OODA loop are much deeper, richer, and more comprehensive than the common interpretation of the "rapid OODA loop" idea.
- DennisP 7y agoA great book on applying Boyd's ideas to business is Certain to Win by Chet Richards.
- pedrocr 7y agoSteve Blank is well aware of that. It seems it was used in the title but not explicitly in the body. He's written about it in the past though: https://steveblank.com/2015/03/31/hacking-for-defense-in-silicon-valley/ https://steveblank.com/2015/03/31/hacking-for-defense-in-sil...
- hammock 7y agoI highly recommend the biography "Boyd" about this man. I think I got the initial reco from this site.
- zigzaggy 7y agoAgree with this recommendation. Excellent book, great story. Very interesting career.
- WalterBright 7y agoBoyd was an amazing man and his biography is a must read for anyone who wants to accomplish the impossible in life. https://www.amazon.com/Boyd-Fighter-Pilot-Who-Changed/dp/B01I5OK43U/ https://www.amazon.com/Boyd-Fighter-Pilot-Who-Changed/dp/B01...
- dqpb 7y agoThe five items under orient are a strange choice.
- 1123581321 7y agoThey refer to one’s internal predispositions and biases as well as those of an organization attempting to respond to a situation. Depending on the situation, genetics could be in reference to height, G-tolerance, etc.
- look_lookatme 7y agoAs far as I can tell the most common realization of the OODA loop is: Observe (the concept of the OODA loop as if you are the only person to have ever heard of it) Orient (yourself in front of your computer) Decide (to log into any random discussion site) Act (by explaining the OODA loop in a non-concrete pseudophilosophical way to random people on the internet)
- ton542 7y agoAm I the only one who reflexively eye-rolls when people in the startup world co-opt military jargon?