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Apple can't stop you from using their products in a movie. Trademarks only protect brand confusion, nobody is going to watch Transformers 17: Age of Voltron and
by hannasanarion 7y ago
Apple can't stop you from using their products in a movie. Trademarks only protect brand confusion, nobody is going to watch Transformers 17: Age of Voltron and think that the whole movie is an apple product because a robot turns into a iPad.
It's just a case of "if you don't use our product this way, we won't do cross promotions or pay for product placement with you anymore"
- Supermancho 7y agoApple does not do product placement at all, so licensing fees make no sense for Apple. I stand corrected.
- ceejayoz 7y agoThey absolutely do, just not in the standard way. https://www.businessinsider.com/apple-product-placements-in-tv-and-movies-2012-8 https://www.businessinsider.com/apple-product-placements-in-... They give away devices, to studio, cast, and crew. Apple puts your movie prominently in ads or on the iTunes Store. etc.