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> One misleading headline that’s been pushed out by Microsoft and unfortunately picked up by various tech media outlets, is the “775% increase” in Azure cloud s

by luhn 7y ago

> One misleading headline that’s been pushed out by Microsoft and unfortunately picked up by various tech media outlets, is the “775% increase” in Azure cloud service usage in geographical areas that are most committed to some form of social distancing or shelter-in-place policy. It's way worse than that. The original statement: > We have seen a 775 percent increase of our cloud services in regions that have enforced social distancing or shelter in place orders The updated statement: > We have seen a 775 percent increase in Teams' calling and meeting monthly users in a one month period in Italy, where social distancing or shelter in place orders have been enforced. Somehow an increase in usage of a single feature of a single product in a single country was miscommunicated as an increase in demand for all of Azure's cloud services. Microsoft's PR team royally screwed up on this one. https://azure.microsoft.com/en-us/blog/update-2-on-microsoft-cloud-services-continuity/ https://azure.microsoft.com/en-us/blog/update-2-on-microsoft...

NicoJuicy 7y ago
This "single feature" is video-conference and is used by almost every Office 365 business customer. In chat propositions, it's Slacks biggest competitor. There is no feature bigger in bandwidth than this one. I believe the numbers are similar in Europe. By reference, I think it's similar as having a Netflix business appear from nowhere.
- tw04 7y ago
  >By reference, I think it's similar as having a Netflix business appear from nowhere. Only without all the edge caching devices Netflix has had a decade to deploy.
- JeremyNT 7y ago
  But is this a feature many actually used before? If it was used e.e. 10 hours prior and now 7.75 hours, it's insignificant. A percent increase is a meaningless metric without the baseline. If it's "all azure" then we immediately know it's a huge increase! But if it's just a possibly seldom used feature it's minimal.

by luhn 7y ago

NicoJuicy 7y ago

This "single feature" is video-conference and is used by almost every Office 365 business customer. In chat propositions, it's Slacks biggest competitor. There is no feature bigger in bandwidth than this one. I believe the numbers are similar in Europe. By reference, I think it's similar as having a Netflix business appear from nowhere.

tw04 7y ago
>By reference, I think it's similar as having a Netflix business appear from nowhere. Only without all the edge caching devices Netflix has had a decade to deploy.
JeremyNT 7y ago
But is this a feature many actually used before? If it was used e.e. 10 hours prior and now 7.75 hours, it's insignificant. A percent increase is a meaningless metric without the baseline. If it's "all azure" then we immediately know it's a huge increase! But if it's just a possibly seldom used feature it's minimal.