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People don't buy Belgian biscuits for health, but because they want to indulge. People expect and want them to have fat in it. When you write 'now with less fa
by fvdessen 7y ago
People don't buy Belgian biscuits for health, but because they want to indulge. People expect and want them to have fat in it. When you write 'now with less fat' people read 'probably tastes worse than before'. It's not the packaging that is wrong, it's the product concept.
- TheOtherHobbes 7y agoIndeed. "I want an indulgence" and "I want a tempered (supposedly healthy) indulgence" are different markets, selling to different needs, and sometimes to different people. The taste issue is a rationalisation. It goes deeper than that.
- stronglikedan 7y agoI don't know. People will go to great lengths to lie to themselves just to justify indulging more often.
- Dylan16807 7y ago> It's not the packaging that is wrong, it's the product concept. Only if the article is blatantly lying about it tasting the same.
- buckminster 7y agoThe article seems confused. > And research showed that most people couldn't notice any difference in taste. > The new biscuit tasted just like the old one, The second statement does not follow from the first.