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The key was the Windows port of iTunes. All the online stores and rip/mix/burning didn't mean a thing if you could only cover 3% of the personal computer users
by joezydeco 7y ago
The key was the Windows port of iTunes.
All the online stores and rip/mix/burning didn't mean a thing if you could only cover 3% of the personal computer users out there back in the year 2000.
And, remember, Jobs didn't want to do it.
"We argued with Steve a bunch [about putting iTunes on Windows], and he said no. Finally, Phil Schiller and I said ‘we’re going to do it.’ And Steve said, ‘Fuck you guys, do whatever you want. You’re responsible.’ And he stormed out of the room."
https://qz.com/136239/making-itunes-available-for-windows-changed-everything-for-apple/ https://qz.com/136239/making-itunes-available-for-windows-ch...
A trillion dollar insubordination. Nothing after iPod would have happened if not for this.
- huhtenberg 7y agoAs much as Jobs didn't like Microsoft and Windows, he must've realized that without a Windows client iTunes would neithter have enough mass nor appeal for the music publishers. So in the end he got what he wanted - iTunes on Windows without him saying OK to this blasphemy. Had a cake and ate it too.
- joezydeco 7y agoIf you listen to the Rubinstein interview, the iPod and iTunes were part of a group of peripherals designed to bring users into the Macintosh ecosystem, not let them out.
- saagarjha 7y agoRight, and then he realized that it was better to bring users into the Apple ecosystem rather than just the Mac one.