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Jon Rubinstein on the development of the iPod [video]
- extro 7y agoiPods are just a stolen ideas bolted on stolen design, based on 3rd party hw and sw, so it isn't a miracle they made it in 11 months.
- Causality1 7y agoThe key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music online, just as now YouTube is where you watch user-created videos and Gmail is where you get a free email address.
- charlesism 7y agoI can’t remember any portable MP3 playing device before iPod that wasn’t a joke. Are you thinking of a particular product that was comparable? I’m curious.
- Causality1 7y agoDefine "a joke". There were quite a few flash-based players that predate the ipod and a couple of hard drive based ones. Heck, Rio was three generations into their mp3 players when the ipod was released. Apple fixed the experience for non-nerd. Instead of having to go online and find music files yourself you could just go buy them.
- charlesism 7y agoThe Rio had slow transfer speed (USB), hardly any storage (less than one CD), big ugly form factor... and I’m pretty sure it wasn’t rechargeable. My buddy at the time bought one. It did not impress. The tech for the first iPod (Firewire and a 5GB hdd) made it essentially a different category of device.
- Demiurge 7y agoI was constantly shopping around for MP3 players, they were too expensive with too little space, or not great reliability. The issue is that for a young person, such as myself, this was a big investment. The best thing to do before the iPod was really an mp3 cd player, because you could have many of these CDs. If all we're working with anecdata, I honestly don't know anyone who didn't have an mp3 collection before the iTunes store.
- tehwebguy 7y agoI worked all summer building websites to buy the first gen Rio PMP300. Everything about it sucked ass, including transferring songs over serial.
- blaird 7y agoI had the Rio 600 before the iPod (https://www.neoseeker.com/Articles/Hardware/Reviews/rio600/ https://www.neoseeker.com/Articles/Hardware/Reviews/rio600/) . It was definitely a joke, 32MB could barely fit a single CD and that was only after degrading the bitrate of the rip to a degree that it was really scratchy.
- lukifer 7y agoAs a counterpoint, I had an MP3 discman from Rio [0], and the thing was magic. Each disc could hold 10-15 full albums, and I also made shuffle playlist CDs of 180ish tracks each. While it's obviously not pocketable, it was great for car audio, I stuck with it for a long while into the iPod era, since it had functionally infinite storage. [0] https://images-na.ssl-images-amazon.com/images/I/D1afoHzHkMS.pdf https://images-na.ssl-images-amazon.com/images/I/D1afoHzHkMS...
- stallmanite 7y agoMP3 CD players like that don’t/didn’t get enough love. So much capacity for next to no cost and the units I had were robust to disc abuse which surprised me.
- lukifer 7y agoYeah, I was always impressed at how resilient those cheap MP3 CD-Rs were in practice. And compared to old-school DiscMans with "20 second skip protection", it was very cool that it could just buffer the entire track in memory, make bumpy roads a non-issue. IIRC it was smart enough to do that well before the track began, so it instantly started playing when you skipped forward.
- terracatta 7y ago> At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices When the iPod came out I remember the main competitor was the Creative Nomad Jukebox. It was bulky (it was the around the same size as a Sony discman), the screen was small, and it had like 11 weirdly shaped buttons, and I think had recharable AA batteries (that took like 12 hours to charge). It was awesome to have all those songs on there, but the thing was a chore to use. The original iPod was Mac only but it was delightful to use, it fit in your pocket, had an innovative scrolling mechanic, and charged through the same wire as it used for data. Of course marketing and harmony with iTunes helped a ton, but pound for pound the iPod was simply a better product even without those crutches.
- deleted 7y ago[deleted]
- selectodude 7y agoHaving FireWire onboard allowing you to transfer songs in seconds instead of minutes was no less a gamechanger than anything else. The Nomad Jukebox was USB 1.1 and filling up a 6GB hard drive took hours.
- sandymcmurray 7y agoThis. I had both iPod and Nomad Jukebox. Firewire made it possible to update or completely replace the song selection in minutes rather than hours.
- rjsw 7y agoI have an ASUS laptop with FireWire, it was able to copy to an iPod quickly too.
- tantalor 7y agoNo: the iPod's success was in playing the vast library of pirated music everybody had collected on their desktop PC for years thanks to Napster, Kazaa, etc. Remember the fad of "burning" CDs? That was not based on "infrastructure-level cultural presence", but rampant music piracy in the 90s.
- dublinben 7y agoThis doesn't really explain why the iPod specifically was successful, as opposed to the numerous other MP3 players offered by other manufacturers like Creative, Sandisk, iRiver, Cowon, etc.
- tsomctl 7y agoThe iTunes store might have been important, but at least to me, the user interface was the amazing part. I remember when I got my first iPod. I already had a shitty mp3 player and a ton of illegally downloaded music, so I didn't need to use the iTunes store. I remember being amazed at how intuitive it was to choose an album to play, or an artist. So easy.
- nicoburns 7y agoThe click/touch wheel with acceleration was a huge deal for being able to browse through large music libraries quickly. The up/down button on other players was terrible in comparison.
- Demiurge 7y agoI don't agree with people down-rating a post they disagree with. However, I have to disagree. The iPod was simply the best hardware to play the most songs. I've used many cd players and MP3 cd players, and the HD iPod was the best interface with a scrool wheel, and the best deal on capacity. Of course, you could say the iTunes way of structuring metadata was essential for the UI, and I would agree. However, I hated the iTunes software on the desktop, and I've always ran alternative clients, and I know many others who did as well. When alternative iPod software came up that had directory support, that was great too. After the iPod became popular, no other company was able to come up with the alternative, equally capable storage/price hardware. It took years for Sony/Creative to come up with good alternatives, and then iPhone took over.
- Ididntdothis 7y agoI had been using quite a few MP3 players before the iPod but the iPod was the first device that brought together high capacity with very good usability. A very similar thing happened with the iPhone. There were smart cellphones with all the features before but the iPhone was the first to combine everything into an elegant package. I think that always was the real strength of Apple starting from the Apple II: wrapping everything together into a really nice package.
- stevekemp 7y agoI've only ever paid my own money for one Apple product, and it was an iPod. Back when they came out they weren't as great as they later became, but the hard-drive was a significant advantage. Back before I had an iPod I had something with flash-memory, holding a couple of hours of music at the most. Having a drive meant I had days worth of music in my pocket, more than I needed for a train/gym session, but a significant upgrade for sure.
- mattkevan 7y agoiTunes music store was launched in 2003, two years after the first iPod. By that time the iPod was already a success, if not the mega hit it became later. iTunes’ proposition at the time was Rip Mix Burn, making it the repository for the music all from your existing CDs. Myself and most people I knew had big MP3 collections long before we got players.
- ksec 7y agoThat is giving too little credit to hardware engineering team. The latter iPod were the first to adopt NAND based storage, to the point where half of the world's NAND production were going to Apple. Not to mention its design, they were possibly the only MP3 player that looks good.
- friendlybus 7y agoSlashdot has a famous article edited by CmdrTaco declaring the iPod to be lame for not comparing favourably in tech specs to other devices. Jobs has always been big on timing and marketing. He was watching multitouch since the 80s. Apple knew how to take developing tech and make it cool. Tech specs and innovation have always been 1/4 of the deal.
- Ididntdothis 7y ago“Jobs has always been big on timing and marketing.“ Totally agree. He was really good at seeing when all necessary ingredients for a great product were close to being available.
- deleted 7y ago[deleted]
- lukifer 7y ago> famous article edited by CmdrTaco "No wireless. Less space than a Nomad. Lame." (Nomads were pretty technically impressive at the time, but good luck fitting one in your pocket, or finding the track you want in a collection of thousands.)
- huhtenberg 7y agodarkpuma> cmdrtaco is wrongly maligned, the ipod would not become massively successful until further revisions were released. cmdrtaco> Thank you for setting the record straight! https://news.ycombinator.com/item?id=19447152 https://news.ycombinator.com/item?id=19447152
- jdminhbg 7y agoThey became massively successful without wireless, that's for sure.
- setpatchaddress 7y agoI think another bit of context that is often missed with this quote is that there was substantial rumor-mongering about what Apple was doing, and a lot of people were expecting something a little more obviously revolutionary or at least further-along-the-tech-curve than a design-optimized MP3 player.
- joezydeco 7y agoThe key was the Windows port of iTunes. All the online stores and rip/mix/burning didn't mean a thing if you could only cover 3% of the personal computer users out there back in the year 2000. And, remember, Jobs didn't want to do it. "We argued with Steve a bunch [about putting iTunes on Windows], and he said no. Finally, Phil Schiller and I said ‘we’re going to do it.’ And Steve said, ‘Fuck you guys, do whatever you want. You’re responsible.’ And he stormed out of the room." https://qz.com/136239/making-itunes-available-for-windows-changed-everything-for-apple/ https://qz.com/136239/making-itunes-available-for-windows-ch... A trillion dollar insubordination. Nothing after iPod would have happened if not for this.
- huhtenberg 7y agoAs much as Jobs didn't like Microsoft and Windows, he must've realized that without a Windows client iTunes would neithter have enough mass nor appeal for the music publishers. So in the end he got what he wanted - iTunes on Windows without him saying OK to this blasphemy. Had a cake and ate it too.
- joezydeco 7y agoIf you listen to the Rubinstein interview, the iPod and iTunes were part of a group of peripherals designed to bring users into the Macintosh ecosystem, not let them out.
- saagarjha 7y agoRight, and then he realized that it was better to bring users into the Apple ecosystem rather than just the Mac one.
- gumby 7y agoThe hardware was quite innovative: for example it had the tiny Toshiba spinning hard disk (and some anti-skip cache) so had a comparatively unbelievable amount of storage that fit in your pocket. On the software side the integration with the iTunes app made it easy to use which was definitely not the case with the other devices. They were electronics gadgets -- OK to use if you read the manual and were comfortable with the mechanations of getting tunes into them. The iPod was a music listening device.
- joe_bleau 7y ago[no time for video, so if these are answered let me know...] Two things I never got about the iPod: Why not add a second headphone jack so two people could listen and share the experience? Why didn't Apple preload some music (maybe classical stuff in the public domain, performed by affordable Eastern European orchestras) for a better out of the box experience? Think about kids getting an iPod at Christmas; until it was sync'd to a computer, there wasn't much to do with it.
- champagneben 7y agoThat's what the kids want: classical stuff in the public domain.
- jaywalk 7y agoA headphone jack splitter only costs a few dollars.
- emsy 7y agoAnd lowers the volume significantly. Especially on high impedance headphones.
- _hardwaregeek 7y agoIsn't that just an inherent issue with resistance? I'm not super familiar with headphone internals so maybe I'm missing something.
- SocialHugger 7y agoiPods don't have multiple headphone Jacks because the headphone cables aren't long enough for Social Distancing! DUH!
- yardie 7y agoThe iPod wasn't that type of device. It was an addition to iTunes. It did have a folder structure but the music files were 4 letter codes. As soon as iTunes associated a new iPod it wiped the hard drive and loaded it's own configurations and files. iTunes on the otherhand, early on, did come with a small music selection. This would be OS9 era bands and musicians who were just famous enough to be featured but not famous enough to cost a fortune in licensing music. Also you could sign up for a monthly newsletter where Apple sent you a code to download featured artists. Also, after years of service I cracked open my 2nd gen iPod. It was dense, there was not a spot available to add another headphone jack. Every cubic mm was occupied with battery, HD, control board, and display.
- TimSchumann 7y agoI've been reading/watching a lot about Apple history lately. The two or three threads by Chris MacAskill on Cake that have been linked here recently, some audiobooks, podcasts and the documentary 'General Magic'. It's interesting how much of these personal accounts directly contradict each other. I don't think much, if any, of the contradictions are in bad faith... just an interesting window into the collective human ability to tell stories to suit our perceptions after the fact.
- warpdrive 7y agoMay be Steve Jobs is the guy took inputs from multiple people and made the final call and developed products which made everyone who gave inputs think that the product is because of their idea.
- handedness 7y agoBy all accounts that's what happened. And the best part is, Steve also thought everyone else's good ideas were his own. A system that worked very well in that situation, but one that would be very difficult to replicate.
- leovander 7y agoI loved the back and forth when Jon Rubinstein was at Palm, when every other update for the Palm Pre would have the phone identify as an iPod in iTunes. https://www.wired.com/2009/10/palm-pre-itunes/ https://www.wired.com/2009/10/palm-pre-itunes/
- Anechoic 7y agoWhat made this so ridiculous was that iTunes had a supported method to interface with other devices that worked well (it's the reason why I stuck with my Nokia devices for so long before jumping into the iOS ecosystem with the iPhone 5s). Palm just wanted their devices to be treated as an iPod for no good reason that I could see.
- benbenolson 7y agoEven today, the iPod hardware is excellent and long-lasting; if you ever need a portable music player with a long battery life and that's great for hacking, try getting a 5th-generation iPod Video and upgrading it. It's fantastic: in a matter of weeks (shipping takes time), I made a 256GB iPod Video that could play nearly any format (Ogg, FLAC, WAV, MP3, etc.) and that has an over-24h (I've not been able to run its battery down yet) battery life. Its main advantage, though, is its ease of repair and upgradeability: an amateur with a plastic pry tool and a screwdriver can do nearly anything in a matter of minutes: replace the battery, replace the LCD (which are extremely cheap), upgrade or replace its storage, replace the headphone jack, etc.
- enjoy-your-stay 7y agoThat's good to know, 'cos my poor old iPod nano (circa 2007 I think) that I love definitely is in need of a new battery.
- kirykl 7y agoThis interview is about way more interesting stuff than just iPod