> I am not ok with them building up a detailed personal profile of my anxieties, day-to-day worries and preoccupations Luckily no company cares about those thi

> I am not ok with them building up a detailed personal profile of my anxieties, day-to-day worries and preoccupations Luckily no company cares about those things...enough to buy the information. Theres a dissonance between people knowing ad targeting is basically useless and them imagining it is super subtly effective. Ads arent effective at leveragong purchases. The data is conclusive. Yes the brands might appear in your head when faced with the monumentally unlikely choice of not knowing ANYTHING about various products in the category. Its far more likely you pull out a cell phone and check reviews or your family/friends recommend something or you will do a comparison of which has more shelf space or you will read the labels. More lkkely all of these things, none of which is "I saw an ad on twitch". In 15 years of digital advertising, this idea that demographic data (one of the pillars like geolocation), does anything to influence the market. With the corporate magic of attribution* the smoke and mirrors continue. *sales to people who saw an ad causes the adtech dept to be given credit for part of the revenue, as if the ad did something. No science that isnt decades out of date, just dissonance.