> [the keyboard alone] will cost a whopping $299 for the 11-inch model and $349 for the 12.9-inch version. Oof. I think most apple products are fairly priced (

> [the keyboard alone] will cost a whopping $299 for the 11-inch model and $349 for the 12.9-inch version. Oof. I think most apple products are fairly priced (especially their ios products), that's pretty exceptional. IIRC, you can regularly pick up the 9.7" ipad for $299. It's hard to imagine the R&D, materials, and other misc costs (marketing, etc) and even a generous markup would exceed even $150 for the keyboard, let alone twice that.