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I'm calling uBO temporary because adTech is evolving to evade adBlockers (in-domain tracking and ad obfuscation). Surfing the web is a nightmare for the average
by arnaudsm 7y ago
I'm calling uBO temporary because adTech is evolving to evade adBlockers (in-domain tracking and ad obfuscation).
Surfing the web is a nightmare for the average user, and the tech industry barely notices. The web has an unsustainable business model, and we need to address the issue.
- Mathnerd314 7y agoIn-domain tracking and ad obfuscation have both been around for years. And uBO has evolved to address them. There is content-based blocking/filtering for in-domain, and script injection to defuse obfuscation. I'll agree there's an arms race between ads and ad blockers, but it's like DRM, in that the home team (ad blockers in this case) always wins eventually.