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The device is pretty good. It really achieves some tremendous stuff and has a highly polished user experience, so I'd say that just by the merit of its IP it's
by whoisjuan 7y ago
The device is pretty good. It really achieves some tremendous stuff and has a highly polished user experience, so I'd say that just by the merit of its IP it's worth at least $200 MM.
I think their problem is basically timing. Nobody wants this thing right now. Nobody wants it in that specific form factor. And nobody wants to create content for a platform with such a high price point and unexpected future.
It's an egg and chicken situation. I can see why Facebook doesn't want them or need them since they probably have been developing parallel IP in their Oculus division.
Apple may be also very deep into the development and exploration of its own AR (which is already evident by accelerated development of ARKit).
Microsoft has its own competitor for years (Hololens).
So I think is really a problem of who might want all this IP and who can use it meaningfully to create a solid pipeline of AR products.
Again. Their problem is definitely timing. Consumers, content creators, and companies definitely want this type of technology. But not until they can have something with the same footprint as a pair of reading glasses. I think we are still very far from that.
- ericd 7y agoI would think Google would want it, instant visual product search using the cameras is probably one of the killer apps for this on the consumer side. And oh, the data collection opportunities about the real world would have them salivating.
- Jasper_ 7y agoYeah, that was the promise of Google Glass. And they killed that off before they got really into killing things off for fun. Nobody wanted it.
- derangedHorse 7y agoThere's still a long way to go in terms of usability. I heard they had some cool ideas like compensating the prescriptions for individual's with glasses and other things they wanted to move forward on, but their technology still has a long way to go. Wearing the glasses covers everything with a dark tint (like Microsoft) and positioning the magic leap one on one's face to account for the limited field of vision that can be shown gets annoying. Occlusion issues were also present even though I'm pretty Magic Leap already has a solution for those types of problems internally (I think I heard that from someone in marketing some time last year).