A few possibilities: Disagreeing it is a dark pattern to begin with. For example, see how many people love opt out consent for organ donation and overlook the

A few possibilities: Disagreeing it is a dark pattern to begin with. For example, see how many people love opt out consent for organ donation and overlook the consent implications it has in that case. Another example is requiring email address at signup, is that actually needed and is it a dark pattern to not allow a person to sign up until they provide one, even though a more industrial user could give you a fake/temporary email address? Seeing the data as not actually worth protecting and not having an issue with opt out or the like. Thinking those who do care will already be using adblockers and the like. Thinking it would be done regardless if they do it, so why burn what social/political capital they have achieving no difference when they can save it for something that might have an actual impact.