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I bet SBUX can easily issue a report with the traffic pre & post policy change. They measure everything from sales, identify unique customers (debit/credit card

I bet SBUX can easily issue a report with the traffic pre & post policy change. They measure everything from sales, identify unique customers (debit/credit cards), WiFi connections, etc. It would be easy to show a report how this policy change lead to which results for each store/city/state. And they also have the analytics capabilities to also layer this by richness/poverty levels for each point of sale.

Scoundreller 7y ago
The interesting aspect of the study is that they compared Starbucks to nearby cafes/restaurants. So nearby locations could have had a 10% increase while Starbucks had a 3% increase. While SBUX has all that data, they would only see their own data.