4 ms·

I found this article on this topic from a lawfirm specializing in entertainment law interesting: https://rodriqueslaw.com/blog/how-use-brands-and-products-film

I found this article on this topic from a lawfirm specializing in entertainment law interesting: https://rodriqueslaw.com/blog/how-use-brands-and-products-film https://rodriqueslaw.com/blog/how-use-brands-and-products-fi... It references some of the existing caselaw. My reading suggests Apple would be very unlikely to succeed in court if they legally challenged a filmmaker for simply giving an iPhone to a villainous character.

dangerboysteve 7y ago
Maybe the real issue is studios don't want to loose out on any future product placement money with Apple?
- wang_li 7y ago
  If Apple acts overly douchey in this fashion, movies can institute anti-commercials in their scripts. >Boss: It looks serious. Those guys are using Macs. >Technerd: No worries. Macs are second rate systems. A bit slow. A bit inflexible. We'll not have any problems getting control of their systems and out maneuvering the kiddiez.
  - Karishma1234fff 7y ago
    Honestly, I took up smoking Cigars because I saw all villains smoke Cigars. Call me stupid but then a lot of people do get influenced by the bad guys and buy the products for the reason it is being used by bad guys.
    - seem_2211 7y ago
      It's one of those things... if you follow Aston Martin at all (as a company) - they'd have died a long time ago if it weren't for James Bond propping them up.
      - njarboe 7y ago
        I never saw James Bond as the bad guy, but to each their own.
        flukus 7y ago
        Well when you watch the movies through a modern lens, even the Brosnan era ones, he is "a bit rapey".
        DeedsMoraine 7y ago
        He's probably licensed for that, too.
        harry8 7y ago
        Goldfinger. Connery. Bond rapes Pussy Galore and he's such a man that she falls for him and joins his side. Actual rape.
        deleted 7y ago
        [deleted]
        seem_2211 7y ago
        Oh I meant my comment more in the 'power of marketing' sense, rather than saying he's a bad guy
        njarboe 7y ago
        More exactly, I never saw Bond presented as the bad guy.
      - woofyman 7y ago
        I thought it was hilarious on Mad Men when a character tried to asphyxiate himself in a Jaguar and it wouldn’t start.

dangerboysteve 7y ago

Maybe the real issue is studios don't want to loose out on any future product placement money with Apple?

wang_li 7y ago
If Apple acts overly douchey in this fashion, movies can institute anti-commercials in their scripts. >Boss: It looks serious. Those guys are using Macs. >Technerd: No worries. Macs are second rate systems. A bit slow. A bit inflexible. We'll not have any problems getting control of their systems and out maneuvering the kiddiez.
- Karishma1234fff 7y ago
  Honestly, I took up smoking Cigars because I saw all villains smoke Cigars. Call me stupid but then a lot of people do get influenced by the bad guys and buy the products for the reason it is being used by bad guys.
  - seem_2211 7y ago
    It's one of those things... if you follow Aston Martin at all (as a company) - they'd have died a long time ago if it weren't for James Bond propping them up.
    - njarboe 7y ago
      I never saw James Bond as the bad guy, but to each their own.
      - flukus 7y ago
        Well when you watch the movies through a modern lens, even the Brosnan era ones, he is "a bit rapey".
        DeedsMoraine 7y ago
        He's probably licensed for that, too.
        harry8 7y ago
        Goldfinger. Connery. Bond rapes Pussy Galore and he's such a man that she falls for him and joins his side. Actual rape.
      - deleted 7y ago
        [deleted]
      - seem_2211 7y ago
        Oh I meant my comment more in the 'power of marketing' sense, rather than saying he's a bad guy
      - njarboe 7y ago
        More exactly, I never saw Bond presented as the bad guy.
    - woofyman 7y ago
      I thought it was hilarious on Mad Men when a character tried to asphyxiate himself in a Jaguar and it wouldn’t start.