Watch this TED talk by Rory Sutherland, "Life lessons from an ad man": http://www.ted.com/talks/lang/eng/rory_sutherland_life_lessons_from_an_ad_man.html http:/

Watch this TED talk by Rory Sutherland, "Life lessons from an ad man": http://www.ted.com/talks/lang/eng/rory_sutherland_life_lessons_from_an_ad_man.html http://www.ted.com/talks/lang/eng/rory_sutherland_life_lesso... And read "Winning Hearts and Minds: Why Rational Appeals Are Irrational If Your Goal is Winning Elections" by Drew Westen, psychologist and neuroscientist at Emory University Professor: http://www.huffingtonpost.com/drew-westen/winning-hearts-and-minds-_b_52893.html http://www.huffingtonpost.com/drew-westen/winning-hearts-and... Do you still have the same perspective?